FORMAT: 15s / 5 SHOTS / chocolate milk — speed, energy, pure joy
SUBJECT: Anthropomorphic cartoon brown rabbit with white face and pink nose, tall upright body, expressive eyes, wide grin. Wearing bright yellow jersey with blue side panels and small N logo, blue trousers, grey sneakers with blue laces. Smooth 3D cel shaded animation, soft lighting, exaggerated proportions.
HERO PROPS: Yellow plastic bottle with dark brown cap, “Chocolate Lowfat Milk” label (brown band, white logotype, rabbit graphic, 8 fl oz). Glass tumbler filled with rich opaque chocolate milk with light froth.
ENVIRONMENT: Vast sunny meadow with rolling green grass, oversized daisies and sunflowers, clear deep blue sky with soft clouds. A chocolate colored stream flows in background over smooth rocks. Warm saturated, slightly oversized fantasy world.
MOOD: Pure joy and exhilaration from discovery to first sip.
MUSIC: Bouncy orchestral pop with bright brass, rhythmic lift, ending in warm sustained chord.
COLOR PALETTE: Yellow, chocolate brown, sky blue, meadow green. Bottle and jersey visually linked.
STYLE: Premium 3D animated commercial, soft volumetric sunlight, sharp product focus in close ups, smooth motion, consistent costume and label orientation, no extra characters.
SHOT 1 (0:00–0:03, WS, 24mm): Rabbit runs through meadow with energetic stride, ears trailing, camera tracking alongside. Sunflowers rush past, chocolate stream visible in distance, brief glance to camera.
SHOT 2 (0:03–0:06, MS, 50mm): Rabbit stops at stream edge, slides slightly, spots yellow bottle near sunflower. Joyful recognition, picks it up with both hands, holds it to sunlight.
SHOT 3 (0:06–0:09, CU–MCU, 85mm): Bottle label facing camera. Rabbit opens cap, pours chocolate milk into glass tumbler, smooth flow, froth forming, warm light intensifies.
SHOT 4 (0:09–0:12, MCU, 50mm): Rabbit drinks, eyes close in satisfaction, then opens one eye, smiles, points toward camera invitingly.
SHOT 5 (0:12–0:15, HERO CU pull back, 85mm): Bottle and glass on grass, label forward. Camera pulls back to reveal rabbit crouched behind in playful pose. Sunflowers frame scene, warm ending glow.
