Act as a senior art director from a global advertising agency specializing in premium logistics and transportation campaigns.
Create an ultra-premium social media campaign poster for DHL in vertical 4:5 format.
OBJECTIVE:
Position DHL as the fastest and most reliable global logistics network, emphasizing speed, precision, and worldwide delivery capability.
ART DIRECTION:
Bold commercial energy.
Industrial precision.
High-speed visual storytelling.
Clean but aggressive.
Premium enterprise campaign.
Behance front-page quality.
BRAND LANGUAGE:
High velocity.
Global logistics.
Urgent movement.
Operational excellence.
Industrial precision.
LAYOUT ENGINEERING:
Dynamic asymmetrical editorial composition.
Strong diagonal visual flow.
Large premium negative space for headline.
Clear hierarchy between hero visual, supporting graphics, and CTA.
VISUAL HIERARCHY:
Hero subject occupies 50 percent of composition.
Motion elements occupy 30 percent.
Branding and typography occupy 20 percent.
HERO SUBJECT:
A premium DHL cargo aircraft flying aggressively toward camera at dynamic 3/4 perspective, emerging from clouds with strong forward motion.
Visible DHL branding on fuselage.
Aircraft feels dominant, fast, and powerful.
SECONDARY ELEMENTS:
DHL delivery truck,
shipping containers,
cargo pallets,
subtle world route lines,
warehouse infrastructure.
Use sparingly to support scale without clutter.
GEOMETRY BLOCK:
Bold diagonal graphic planes inspired by motion streaks and speed lanes.
Angular yellow and red shapes cutting across composition.
Strong directional energy.
BACKGROUND:
Expansive dramatic sky with cloud layers and atmospheric depth.
Subtle world map grid integrated into background.
Motion blur streaks emphasizing global movement.
MOTION / ENERGY:
Extreme speed visualization.
High-velocity streak lines.
Directional motion blur.
Particle trails.
Compressed airflow around aircraft.
Visual energy should feel fast and aggressive.
LIGHTING:
High-contrast commercial lighting.
Golden sunlight breaking through clouds.
Strong yellow rim lighting.
Sharp reflections on aircraft body.
Premium HDR realism.
COLOR SYSTEM:
Strict DHL palette.
Primary:
DHL Yellow (#FFCC00)
Secondary:
DHL Red (#D40511)
Support:
White
Black
No extra colors.
TYPOGRAPHY SAFE ZONES:
Reserve large clean headline area in upper third.
Reserve CTA area near lower third.
Maintain clean readable hierarchy.
HEADLINE:
DELIVERED AT SPEED
SUBHEAD:
GLOBAL SHIPPING. ZERO COMPROMISE.
CTA:
SHIP NOW
CAMERA:
Cinematic aerial commercial photography
70mm compression lens
Dynamic forward perspective
POST PROCESS:
Micro contrast sharpening
Subtle bloom
Print-quality finish
Premium commercial polish
QUALITY:
Hyper-realistic
Photorealistic commercial advertising
Premium global campaign quality
Ultra-detailed
8K UHD
NEGATIVE:
No AI artifacts
No warped aircraft
No clutter
No broken text
No distorted perspective
No cheap stock-ad aesthetics
